Qualitative research – full service or modular with a broad range of methods:
Full service: Conduction of national and international surveys including project management
Modular: Moderations, analysis and reporting, presentation of results, consultancy
Idea- and concept-development-workshops:
Prior to the field phase: At this stage it can be necessary to create ideas and to phrase them in a manner that enables reliable results regarding their potential when tested. In Sonja‘s idea- and conceptdevelopment-workshops materials are optimsed for research
Trainings:
Moderation: Sonja aims in her moderation training sessions to convey the theoretical basis of goal-oriented moderation and how to put it into practise
Analysis and reporting: During the analysis training sessions, you will learn to find the common thread in the tangle of data and to develop clearly formulated results and recommendations
Individually tailored methods:
Each new survey is special and always a little different. This is why Sonja chooses to put together project specific methodologies which are optimally tailored to the respective objectives
Formal Methods:
Group discussions and mini groups
In-depth-interviews
Ethnographic in-home-visits
Accompanied shopping
Online forums
Some of Sonja‘s content-related methods:
Active listening
Story Telling
Projections
Creative work
Role-plays
Play.It.Positively
Play.It.Positively - Sonja’s qualitative tool based on Positive Psychology:
Positive emotions do not only make lives happier – they are a proven path to success
Play.It.Positively is a wide-ranging tool that works on different levels with positive emotions and leverages Positive Psychology interventions. By doing so, the positive potential of ideas, brands and communication strategies is identified and further developed so that clear strategic advantages emerge
Please feel free to contact me in case you have any questions. I would be happy to further introduce you to this methodology and its scientific background in a personal meeting